Bachelor of Business

Administration

Degree

Strategic

Design

and Management

Learn to lead

indesign and innovation

The BBA Strategic Design and Management program prepares a new generation of industry leaders for entrepreneurial and management positions in which they can apply leading theories in design and innovation. Taught by leading industry specialists, this interdisciplinary program examines the essentials of design-led research, strategy, and systems thinking. Courses introduce you to branding, product and service development, innovation, law, finance, ethics, value alignment, and sustainability. This interconnected approach to design and business is applicable across all industries.

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to take the

next step and

apply?

Program Highlights

Cross-Industry Collaboration

Explore challenges that cross professional sectors, bringing design, business, and social science together to gain an understanding of and develop responses to today’s complex problems.

Project-Driven Learning

Experience lectures, seminars, and studio courses, giving you a variety of learning experiences that emphasize individual and group work and field-based research.

Progressive Careers

Prepare to succeed in a wide range of companies and leadership positions, from starting your own business to executing design strategies and market innovation.

Industry Engagement

Collaborate on projects that provide real-world experience and opportunities to work with diverse stakeholders and some of the world’s most influential organizations.

Beyond the Classroom

Internships

New York City’s thriving creative industry and cultural institutions are part of your Parsons education. Our Career Services Office is deeply connected to the art and design industries and can help you advance your career with industry-oriented internships.

Study Abroad

Enrich your learning and prepare for work in global contexts with study abroad that exposes you to new perspectives and settings in which to apply your creativity. Our study abroad destinations include, Paris, London, Florence, and more.

Industry Engagement

Connect to the organizations, businesses, and entrepreneurs driving global creativity and commerce. In classes, internships, and extracurricular projects, you gain marketable problem-solving skills in sectors ranging from government and nonprofits to tech and creative industries.

Why choose The New School As Military-affiliated student?

100% Yellow Ribbon

Each year, The New School awards Yellow Ribbon Scholarships to qualifying students.

We offer 100% match for students who qualify, making it that much simpler to cover the costs of your education.

Military Advisors

The New School boasts a dedicated team of advisors and counselors focused solely on military-affiliated students.

Military Community

From an on-campus Military Student Lounge, to in-person networking and events, you’ll find plenty of opportunities to connect with other military-affiliated students.

Military student Services

  • We provide 1:1 coaching to military-affiliated students from the moment they are admitted. Leveraging our team’s deep understanding of the steps required to receive military/veterans benefits and related services, we ensure our students are connected to all the benefits they’ve earned.

  • We work to ensure our students receive ongoing, holistic support from professional academic and career advisors, who work with them as they design their unique degree pathways and prepare to effect change in the world after graduation.

  • We assist students in finding meaningful employment as they transition to the civilian workforce. Through 1:1 career counseling, students can leverage robust professional development resources and networking opportunities to advance their careers.

Interested in Learning More?

Complete our contact form to get in touch with our team and learn more about our programs.